New Economy Creativity


There’s a new economy taking shape, full of customers who expect more from brands than ever before.

We help ambitious brands become positive forces in this new world.


Meet the
new economy customer

It all starts with a deeper understanding of what people really value.

New Economy Customer reports

Backed by proprietary research, our quarterly reports shed light on the shifting attitudes, behaviours and spending patterns of the new economy customer.

New Economy Customer report 1

The great divide

February 2022

The Great Divide

How the pandemic has exposed – and exacerbated – Australia’s economic vulnerabilities.

We partner with brands in
four main ways.


Diagnosing the right problems and revealing insights to unlock growth.

Branding, media
and comms

Creating the most compelling way to affect how people think, feel and act.


Auditing how customers interact with your brand, and building new products and services.

and operations

Sustaining growth with innovative technology, tools, processes and knowledge.


It’s our annual graduate pathway program designed to help us develop the next giant of the advertising industry.

Applications are closed for the 2023 program intake.


The CHEP Network

Capabilities that shape and flex around your business.

CHEP Network capabilities for undefined

  • Media

  • Consulting

  • PR

  • Creative

  • Research

  • Social

  • Data & BI

  • Tech

  • Design

  • Experience

  • Content

  • Production

“Even if you’re building a personalised experience to someone, it needs to come from a core idea that’s bigger than just that personalised experience. You need ideas and that’s what we saw from CHEP. They absolutely confirmed to me they are the most strategic and most creative in this space.”

Telstra logo
Brent Smart, Chief Marketing Officer

“CHEP’s creative intelligence and craft in execution were core to the relaunch of our brand. They articulated Flybuys’ place in the world and gave us attitude to match.”

Flybuys logo
Jarrod Flood, Head of Marketing

“Our relationship and quality of work with CHEP is in the best place it’s ever been.”

Samsung logo
Eric Chou, Director of Marketing




Level 2
474 St Kilda Road
Melbourne VIC 3004

Thomas Penn
Managing Director


Level 2, Pier 8/9
23 Hickson Road
Walsh Bay NSW 2000

Jonny Berger
Managing Director


Level 3
200 Adelaide Street
Brisbane QLD 4000

Christine Gannon
Managing Director

    New Business
    Data & BI

Lee Leggett
Chief Executive Officer

Ambition and relevance for brands looking to navigate an ever-changing world.

Thomas Penn
Managing Director, Melbourne

Jonny Berger
Managing Director, Sydney

Brave ideas that hold people's attention and impact how they think, feel and act.

Gavin McLeod
Chief Creative Officer

Growth engineering and innovation for the new economy.

Mark Gretton
Chief Technology Officer

The power of design as an agent for change in the new economy.

Christian Hewitt
National Head of Design

Growth consulting to solve problems in the most effective and efficient way possible.

Lilian Sor
Chief Strategy Officer

Diagnostics to uncover new truths about the customer, category and competitors.

Michelle Mahon
Head of Research and Insights

The full spectrum of analytical capabilities, from descriptive to diagnostic to predictive to prescriptive.

James Greaney
Chief Data Officer

Earned-led creativity with ideas that last beyond the news cycle, generate culture, and drive people to buy, click or sign up.

Nick Zonnios
Head of PR

Unrivalled knowledge and innovative processes that integrate seamlessly with your business.

Caitlin Burgess

Anna Cherry
Chief Media Officer