New Economy Customer report 1
February 2022
The Great Divide
How the pandemic has exposed – and exacerbated – Australia’s economic vulnerabilities.
New Economy Creativity
1
There’s a new economy taking shape, full of customers who expect more from brands than ever before.
We help ambitious brands become positive forces in this new world.
2
Meet the
new economy customer
It all starts with a deeper understanding of what people really value.
New Economy Customer reports
Backed by proprietary research, our quarterly reports shed light on the shifting attitudes, behaviours and spending patterns of the new economy customer.
We partner with brands in
four main ways.
Growth
consulting
Diagnosing the right problems and revealing insights to unlock growth.
Branding, media
and comms
Creating the most compelling way to affect how people think, feel and act.
Experience
design
Auditing how customers interact with your brand, and building new products and services.
Technology
and operations
Sustaining growth with innovative technology, tools, processes and knowledge.
3
Our work
We combine three powerful drivers of change:
creativity, media and technology.
Telstra
Keeping IT Human
Research
Experience
Content
Production
Visual Arts
Social
Account Service
Creative
Tech
Design
CHEP Films
Officeworks
Back to School 2023
Content
Production
Visual Arts
Social
Account Service
Creative
Design
CHEP Films
Samsung Australia
Flipvertising
Creative
Media
Tech
Design
CRM
CHEP Films
Account Service
Social
Michael Hill Jeweller
Michael Hill Christmas
Creative
Account Service
Production
Design
IKEA
BallerCard
Creative
Design
Production
Visual Arts
Account Service
PR
eBay
eBay Posties, Money Back Guarantee
Account Service
Creative
Production
Design
Visual Arts
Michael Hill Jeweller
Origin + Bridal
Creative
Production
Social
Karicare
Feed The Real
Creative
Production
Design
Media
Social
PR
Content
7-Eleven
Coffee Body Scrub
Consulting
Creative
Production
Media
Design
Social
Data & BI
Experience
Samsung
Performance Enhancing Music
Consulting
Creative
Production
Media
Design
Social
Data & BI
Experience
Tech
Flybuys
Give a Flybuys
Experience
Data & BI
Creative
Design
Production
PR
Content
Research
Consulting
Genea
Where Babies Come From
Creative
Tech
Design
Production
Content
Research
Media
PR
Sydney Children’s Hospitals Foundation
Curing Homesickness
Creative
Media
PR
Production
Social
NRMA
Safety Hub
Creative
Tech
Data & BI
Design
Experience
Content
Consulting
Research
Production
Social
Carsales
AutoAds
Consulting
Experience
Creative
Tech
Data & BI
Production
Design
Mazda
New Dawn. New Rules.
Tech
Creative
Social
Design
Production
MORPHOSIS
It’s our annual graduate pathway program designed to help us develop the next giant of the advertising industry.
Applications are closed for the 2023 program intake.
4
The CHEP Network
Capabilities that shape and flex around your business.
CHEP Network capabilities for undefined
Media
Consulting
PR
Creative
Research
Social
Data & BI
Tech
Design
Experience
Content
Production
“Even if you’re building a personalised experience to someone, it needs to come from a core idea that’s bigger than just that personalised experience. You need ideas and that’s what we saw from CHEP. They absolutely confirmed to me they are the most strategic and most creative in this space.”
“CHEP’s creative intelligence and craft in execution were core to the relaunch of our brand. They articulated Flybuys’ place in the world and gave us attitude to match.”
“Our relationship and quality of work with CHEP is in the best place it’s ever been.”
5
Contact
Andrew Drougas
Chief Operating Officer & Managing Director
Ambition and relevance for brands looking to navigate an ever-changing world.
Gavin McLeod
Chief Creative Officer
Brave ideas that hold people’s attention and impact how they think, feel and act.
Christian Hewitt
National Head of Design
The power of design as an agent for change in the new economy.
Lilian Sor
Chief Strategy Officer
Growth consulting to solve problems in the most effective and efficient way possible.
Michelle Mahon
Head of Research and Insights
Diagnostics to uncover new truths about the customer, category and competitors.
James Greaney
Chief Data Officer
The full spectrum of analytical capabilities, from descriptive to diagnostic to predictive to prescriptive.
Nick Zonnios
Head of PR
Earned-led creativity with ideas that last beyond the news cycle, generate culture, and drive people to buy, click or sign up.