New Economy Creativity

1

There’s a new economy taking shape, full of customers who expect more from brands than ever before.

We help ambitious brands become positive forces in this new world.

2

Meet the
new economy customer

It all starts with a deeper understanding of what people really value.

New Economy Customer reports

Backed by proprietary research, our quarterly reports shed light on the shifting attitudes, behaviours and spending patterns of the new economy customer.

New Economy Customer report 1

The great divide

February 2022

The Great Divide

How the pandemic has exposed – and exacerbated – Australia’s economic vulnerabilities.

New Economy Customer report 2

The lockdown effect

April 2022

The Lockdown Effect

How lockdown has caused a widening gap in customer behaviour and attitudes between our states.

New Economy Customer report 3

The time for first timer

July 2022

The Time for First-Timers

How the post-pandemic world will affect people going through major life changes.

New Economy Customer report 4

At your service

October 2022

At Your Service

How behaviour and expectations around customer service have changed overnight.

We partner with brands in
four main ways.

Growth
consulting

Diagnosing the right problems and revealing insights to unlock growth.

Branding, media
and comms

Creating the most compelling way to affect how people think, feel and act.

Experience
design

Auditing how customers interact with your brand, and building new products and services.

Technology
and operations

Sustaining growth with innovative technology, tools, processes and knowledge.

4

The CHEP Network

Capabilities that shape and flex around your business.

CHEP Network capabilities for undefined

  • Media

  • Consulting

  • PR

  • Creative

  • Research

  • Social

  • Data & BI

  • Tech

  • Design

  • Experience

  • Content

  • Production

“Even if you’re building a personalised experience to someone, it needs to come from a core idea that’s bigger than just that personalised experience. You need ideas and that’s what we saw from CHEP. They absolutely confirmed to me they are the most strategic and most creative in this space.”

NRMA logo
Brent Smart, Chief Marketing Officer

“CHEP’s creative intelligence and craft in execution were core to the relaunch of our brand. They articulated Flybuys’ place in the world and gave us attitude to match.”

Flybuys logo
Jarrod Flood, Head of Marketing

“Our relationship and quality of work with CHEP is in the best place it’s ever been.”

Samsung logo
Eric Chou, Director of Marketing
5

Contact

    Offices
    Leadership

Melbourne

Level 2,
474 St Kilda Rd,
Melbourne, VIC 3004

Andrew Drougas
COO & Managing Director

Sydney

Lvl 2, Pier 8/9,
23 Hickson Rd,
Walsh Bay, NSW 2000

Justin Hind
CEO

Brisbane

Level 3,
200 Adelaide Street,
Brisbane, QLD 4000

Christine Gannon
Managing Partner

    Leadership
    New business
    Media
    Creative
    Tech
    Design
    Experience
    Strategy
    Research
    Data & BI
    PR
    Operations

Justin Hind
Chief Executive Officer

Get in touch to chat about the CHEP Network.

Justin Hind
Chief Executive Officer

Ambition and relevance for brands looking to navigate an ever-changing world.

Mike Deane
Chief Media Officer

Growth-based media planning with unmatched integration.

Gavin McLeod
Chief Creative Officer

Brave ideas that hold people’s attention and impact how they think, feel and act.

Mark Gretton
Chief Technology Officer

Growth engineering and innovation for the new economy.

Christian Hewitt
National Head of Design

The power of design as an agent for change in the new economy.

Damian Sharpley
Chief Experience Officer

Fast and focused transformations to reshape the way customers and your employees engage with your brand.

Alex Roper
Director of Strategy

Growth consulting to solve problems in the most effective and efficient way possible.

Michelle Mahon
Head of Research and Insights

Diagnostics to uncover new truths about the customer, category and competitors.

James Greaney
Chief Data Officer

The full spectrum of analytical capabilities, from descriptive to diagnostic to predictive to prescriptive.

Nick Zonnios
Head of PR

Earned-led creativity with ideas that last beyond the news cycle, generate culture, and drive people to buy, click or sign up.

Andrew Drougas
Chief Operating Officer & Managing Director, Melbourne

Unrivalled knowledge and innovative processes that integrate seamlessly with your business.